One of the most important tools available to public health practitioners is the intervention. These interventions can take a variety of forms - from targeted ad campaigns to educational workshops designed to inform the public about steps they can take to improve their health.
Two recent articles in The American Journal of Preventative Medicine aim to evaluate the progress of public health interventions that utilize different tactics. The first article examines the use of targeted ad campaigns to increase public use of stairs rather than, for example, elevators or escalators. The second looks at the utility of text message reminders as an intervention tactic, as well as whether or not such messages have a lasting effect on public behavior.